Each house has its own story. It is our job to tell it!
Our Maximum Exposure Marketing Plan
When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will have your home seen by thousands of motivated buyers.
Step 1 - Staging Your Property
Before we begin to market your property, it is imperative that is shows its very best. We want to put as much money in your pocket at the end of your sale.
Claude and I are Certified Home Stagers and we use our expertise to make our listings look bigger, updated and cared for. Nothing puts you in more of a power position during a negotiation than to have the buyer see you as a serious and prepared seller. As soon as the listing is signed, we will:
- Examine your home as a potential buyer would
- Do a “Walk Through” with our clients to itemize what should be moved, removed, spruced up, or kept the same. We look for possible furnishings that can be rearranged or added. It is up to the Sellers to decide how much they are willing to do, but we will be very detailed with our lists. We will also give you tips on how to, for little or no money, update different features of your home.
Together, we will come up with a plan of action. Some sellers will have almost nothing to do and we can take pictures and video right away. Some sellers may need a few days to organize.
Step 2 - Taking Stunning Photos
Because online searching and browsing is such a critical part of the home-buying process, it follows that a better-photographed home will sell faster because more people are enticed to visit the home.
Now, professional quality photos are a must, but it is not a professional photographer job to clean up a mess or rearrange furniture to make a room look bigger, so when trying to avoid certain unappealing areas of a home, they may take pictures that omit features that could really sell the house.
We not only insist on professional quality photos, we stage our shots too! A beautiful, high definition photo means nothing if it is shot from the wrong angle. We stage and take our own pictures using a DSLR camera, proper lenses, tripod, and software, and Claude has taken countless classes to ensure our photos are second to none.
We pride ourselves on how we display our client’s homes. Nothing makes us feel better than when we get an email from a client saying that we have made their home looks so good on line, that they might buy it!
Step 3 - A Video Tour/Video Open House
In our world of instant access technology, buyers can view your home from their iPads, in bed at 3:00 am! Your property must be displayed in an engaging way, and visual content drives engagement.
- Viewers spend 100% more time on pages that have videos on them.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
So we MUST have a video of your home, and it MUST be interesting!
Claude took this as his opportunity to purchase even more camera equipment. His arsenal now includes two tripods, a monopod, panning handle, Steady Cam, Osmo, a Slide Dolly, Ronin, Smove and most recently, a Drone. We film true video, with spoken introductions. The raw footage is paired down to create a Video Open House, ready for us to include in our marketing.
Our videos are not just a slideshow, but rather an actual walk through of the home so you can experience how one room flows into the other and provides the viewer with a sense of direction and space. Check out our video tab on our website for examples.
Step 4 - Put Your Listing On MLS
MLS is the largest online database of available real estate. Claude and I have made the choice to input our listings ourselves instead of sending them to the Real Estate Board for input. This allows for two things:
- Greater control on accuracy - We can catch errors more easily than a data input person because we have actually seen your property
- Accurate Mapping - With Google Earth making it possible for buyers to have an aerial view of your property and the surrounding neighbourhood, it is very important that we map your property correctly. The last thing you need is a potential buyer looking at your neighbour’s junky backyard and thinking it is yours.
Step 5 - Customized Property Feature Brochure
All of our listing clients receive professionally designed, full-colour, personalized, feature brochures of their home. This brochure makes a memorable impression for buyers viewing your property and helps to remind them of important elements after they have finished viewing homes for the day. These brochures feature multiple full-colour photos and descriptive information about your home, as well as MLS listing information, and information about your neighbourhood, schools, and community to affirm the buyer is making a smart decision to purchase your property. Your custom brochures will be delivered to you in a timely manner and we will make sure you always have an adequate supply.
Step 6 - Prestigious Signage
The RE/MAX sign is one of the most recognized signs in Real Estate. We have taken that one step further with our custom hangers. We have designed them to accomplish several key marketing techniques.
- We have Claude’s cell number on our hangers. We want people to call us directly with questions about your listing. If we can get them on the phone, we can get them through the door.
- We have our pictures on the hanger. Although it is a popular joke that Realtors love to see their faces on signs, there is a very valid reason for our pictures. Seeing our faces breaks down the “unknown factor”. It is much easier for a buyer to pick up the phone and call an agent when they know what they look like.
- For prospective buyers who are not comfortable picking up the phone, we also have our website on our hangers. This way a buyer can see your listing, a video tour and all pertinent information in the comfort of their home.
Just a note about QR Codes…We do NOT use them on any of our marketing for these reasons:
- only 19% of consumers have ever scanned a QR Code.
- It takes too long to scan, and most buyers will become frustrated and lose interest.
- It takes away an opportunity for us to actually speak to a buyer.
Step 7 - Open House, Realtor & Public (if desired)
There are two types of Open Houses.
The first type is a Realtor Open House or MLS Tour. This is when we invite all of our local REALTORS® to come out and take a closer look at your home. Allowing us to invite local REALTORS® to view your home serves 2 main purposes:
- It lets us point out the unique aspects of your home so that the REALTORS® will become familiar with your property and the features which set it apart from the competition.
- Because the REALTORS® have actually viewed your home, it will stick out in their minds when talking to their potential Buyers.
The second type is a Public Open House. These are not as successful as they were years ago. Buyers have seen your home video tour online and many will not make an actual trip out to your home unless they are really interested. However, if your home is close to a show home or high traffic area, you may have some valid buyers come through.
If you do decide you would like an open house, we are happy to do one for you and request two weeks notice as we like to advertise them in as many venues as possible. The open houses are advertised on Realtor.ca/MLS, our Website, yegishome.ca, Facebook, Twitter, openhousetour.ca, and kijiji.ca. We also put out directionals a few days before.
Step 8 - Your Home Advertised on Multiple Websites
We offer superior showcasing of your home, live on the internet 24/7! Your home will definitely stand out in a potential buyer’s search. Thousands of REALTORS® and potential buyers will have access to your listing through our multiple listings service system, realtor.ca. A detailed description of your home, professional photos, as well as a link to your home video tour, will be available on this and numerous other websites. Your listing will be “Blogged” and that blog will be shared on numerous sites.
Our Gaboury Team Websites- Buyers will also have access to The Gaboury Team’s dynamic website where they can further explore photos, video, maps, community information, and be motivated to contact us about your listing. Our website addresses is www.thegabouryteam.com.
RE/MAX Websites - www.remax.ca is the second most searched real estate website after realtor.ca. Your property will appear on the Western Canada and National RE/MAX Websites, as well as remax-preferredchoice.ca.
Other Websites – there are various other online advertising venues which we use to promote your property. One of these websites we use is kijiji.ca. Kijiji is not traditionally used as a successful avenue for selling real estate, but it happens to be a very effective search engine which is not bound by the parameters of the MLS system.
For example: if we have an acreage listing in the County of Parkland, and we want to reach buyers looking for acreages near Edmonton, the MLS system will only help if the buyer knows about Parkland County. Kijiji.ca allows us to advertise that acreage “Close to Edmonton” instead of “In Parkland County”.
Our marketing on these free sites include details as to where to get more photos, video tour, and more information. Maximum exposure for maximum profitability for our clients!
Step 9 - Social Media
Social Media is quickly becoming one of the most important parts of a marketing strategy. 92% of all advertisers indicated that their social media efforts have generated tremendous exposure for their products. It isn’t just the sharing nature of social media. Powerful search engine are embedded into many of the social media systems. By manipulating these features, we are able to increase exposure for your property. First-page Google ranking is so important, and SEO (Search Engine Optimization) experts use social media to help businesses improve rankings. Not only does Christina have a Marketing Degree, she has upgraded her education, and is now a Certified Professional in Social Media Marketing!
facebook- With more than 1490 million users, Facebook is definitely the biggest social media network that the Internet has. Your property will be advertised on The Gaboury Team Facebook page.
twitter- Twitter is, more than anything, a powerful search engine. Twitter has 316 million monthly active users, which increases its power on google searches. We “tweet’ your listing as an additional opportunity for a buyer to find your property.
Instagram- Over 37% of people aged 22-35 (Millennials) use Instagram. This is the age group who are buying their first homes, and with that number of users, it is important to us to market our listings on Instagram.
Pinterest- Pinterest is a visual bookmarking system that people all around the world use to find, collect, and share the things that interest them online. Pinterest integrates with your website, Twitter account, and Facebook profile. With 100 million users, Pinterest can help businesses get indexed on Google, and a higher ranking means our listings are viewed more often. All of our listings go onto our Pinterest account.
YouTube- This is where we will publish your video tour. Links will be attached to all of our marketing. Youtube has over a billion users (almost a third of all people using the internet). Many buyers searching for homes will skip the writeup and go straight to the video link.
Linkedin - LinkedIn is a social networking site of over 380 million users designed specifically for the business community. We link you listing to our LinkedIn page as an additional opportunity for buyers to see your property.
We also promote all of our listings on Facebook's Marketplace, which includes pages such as "Homes for sale in Edmonton & Surrounding Areas" and multiple other Buy/Sell groups. It will also appear on multiple private Realtor Facebook groups.
Step 10 - Flyers
Although newspapers are no longer a reliable form of advertising, we do like to send out “Just Listed” flyers to areas where we determine potential buyers would come from. We would target subdivisions with a 50-100k lower average selling price. Our goal is to try to entice a homeowner who may be frustrated with the size or condition of their current home to take a closer look at yours. These full-colour flyers are sent “unaddressed mail” through Canada Post.
Step 11 - Local and National Exposure
We have a network of Realtors that we have compelled over the last 20 years who are in high transfer areas (such as Calgary, Vancouver, and Toronto), who deal with flippers, investors, luxury properties, or do a high volume of sales in certain regions. As soon as we list a home, we send e-postcards out to any applicable Realtor who may have a buyer for your property.
We also have our own extensive database of buyers who are waiting for specific properties, and we contact anyone who may be a good fit for your home.
Step 12 - International Exposure
All of our listings are advertised on international websites and international social media. information on your property will be translated into multiple languages so we can reach out to multicultural buyers. In fact, your Youtube video can be translated into 41 different languages! You never know who may be moving into the area.
The Best Deal
When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price and favourable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale. You will not be required to pay any fees until your home sells.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please anytime.
Fill out the form below for your free home evaluation:
*Your information will never be shared with any third party.